Cactus Raazi is Americas CEO at B2C2, a leading global market maker offering institutional clients trading and structuring services in digital assets. Previously, Cactus was US CEO and Co-Head Americas at Amber Group, where he led Amber’s revenue growth and regulatory engagement. Prior to Amber, Cactus held regional and global leadership roles at Goldman Sachs, Nomura, and Tradeweb in the USA and Europe before founding and exiting a FinTech startup.

Reflecting his broad interests and expertise, Cactus is a General Partner at Ativid.ai, an AI venture studio, and he serves on the board of Kraus Motor Co., a manufacturer of performance parts for Harley-Davidson motorcycles. Cactus is also the author of Price, a data analytics best-seller about creating personalized pricing to maximize customer loyalty. On his days off, Cactus enjoys skiing, cycling, Muay Thai and motorcycle riding while raising a young family with his wife Cassie.